Sustainability in events is no longer a solo effort — it’s a shared journey. In this session, we’ll explore what the last three years of data, trends, and case studies have taught us about the power of collaboration across clients, agencies, and venues. From evolving expectations to the rise of measurable impact, discover how collective action is reshaping what success looks like — and why sustainability is now a key differentiator in winning RFPs and securing long-term client trust.